Yash Raaj films have always promoted their films by means of Funky strategies - comic strips for ‘HUM TUM’, Tata Yang’s promotional video for ‘DHOOM’,Abhishek and Rani as news anchors for ‘BUNTY AND BUBBLY’.
Most of us are excited - what next? This time the idea for the forthcoming film ‘CHUK DE INDIA’ is to capture the behind-the camera enjoyment and use that as teasers to promote the film.
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Yash Raj films' strong and Funky Marketing strategies
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