Sony Pictures Entertainment and Eros International plc announces Wednesday that they would jointly develop, produce and acquire multiple Bollywood films and distribute them in various parts of the world.
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Sony Pictures Entertainment will distribute some of the titles in the US while Eros will use its wide infrastructure to distribute the films in other international territories.
The two companies will, however, work jointly in India. Sony Picture's chairman and CEO Michael Lyton said:
This deal continues Sony Pictures dedication to the region as we embrace and support local talent and invest in films made specifically for audiences in India and the Indian diaspora. We have a strong track record of film and television production and distribution in India and we are proud that Eros International, the leading player within the Indian entertainment arena, will be working with us to find unique and inventive films for Indian audiences and fans of Indian cinema everywhere.
Sony Pictures owns a majority stake in the Sony Entertainment Television channel in India and Eros has an option to own 24 percent of the television channel B4U Network.
Eros with the release of around 30-40 new films every year makes itself as one of the largest content owners in the business.
Image Credit: [1], [2]
Via: Sawf
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