UTV's Rang De Basanti has broken all the success records of films from the recent past. The elated producers, celebrating this, released an ad stating that the film was the second highest grosser of the decade, the first being Zee's Gadar-Ek Prem Katha.

The ad ended up offending Karan Johar, Yash Chopra and Rakesh Roshan, the producers of Kabhi Khushi Kabhi Gham, Bunty Aur Babli and Koi Mil Gaya, respectively as it claimed that Rang De Basanti had broken records of the above films.
UTV's Ronnie Screwvala has apologized to Aditya Chopra and Karan Johar saying that his intentions were not to bring down the other films, but just to showcase the success of their own film.