Almost a decade after bollywood was accorded industry status (in 1998-99), the world’s most prolific Mumbai studio-based film trade is finally beginning to reap dividends. Filmmaking in Bollywood is becoming not only loss-proof but also risk-proof.



If Yash Raj Films, the most influential production house in India, can afford to be unaffected by Fanaa not releasing in an entire state, it shows that they have already made enough bucks.



Even the distributors who used to shed tears when films flopped at the box-office, are not unhappy anymore, as they get minimum guarantees from producers and commissions from film publicity. For them showing the film to less people at Rs.120 is more profitable than screening it full house for Rs.20.



According to a research, in the next five years, 50 percent of film revenues will come from the ‘new media’ that includes Internet, Direct to Home (DTH), mobile phones, radio and other pay-per-view interfaces.



The conclusion is that, all in the bollywood business with nearly all films, hit or flop are raking in big bucks.



Via Bollywoodworld