As movie lovers wait for this year’s most awaited movies ‘Saawariya’ and ‘Om Shanti Om’, production company Eros International and Hollywood’s Sony Pictures are still fighting it out to grab staggering 800-odd single screens in the country. However, same cannot be said about the multiplexes.
Point to be noted here is that recently both companies announced collaboration according to which, Eros International and Sony Pictures will co-invest in Hindi movies.
In my opinion, the two companies jointly approaching multiplexes will make sure that both companies will do good business. But story does not end here. According to report, both companies are demanding higher revenue shares with multiplex owners.
Indications are that the revenue sharing terms that Sony and Eros are asking for is much more than that of say Yash Raj Films. As a matter of fact, they are looking at 50 per cent share for the first two weeks, followed by 40 per cent share in the third and fourth week.
Talking about Yash Raj Films, they shares 50 per cent revenue in the first week followed by 45 per cent and 35 per cent in the subsequent two weeks.
Taking into account the fact that there is great amount of anticipation surrounding these films and they are releasing during the festive and vacation period, there is no doubt in my mind that the opening of these films is bound to be astounding.
