It seems that director Anubhav Sinha, was in no mood to cash his upcoming flick ‘Cash’ this weekend. Scheduled for release on 27th July, Cash will instead open on August 3 now. Apparently, this has given the makers of the film a chance to put some more efforts on the film’s promotional campaign. With its new release date slated for 3rd August, the promotion of yet another item song in the film, ‘Reham Kare’, would hit the screens this Sunday. Anubhav Sinha confirms:
All this while there had been queries in abundance around the number ‘Reham Kare’. I have been informed that after listening to the soundtrack, audience has been waiting for ‘Reham Kare’ to hit the screens. I hope the song lives up the expectations since I have tried doing something different in the way the song has been picturised. There are lots of graphics involved.
The song picturised on Brazilian dancer-model Bruna, is a club track with a lounge flavor to it. ‘Reham Kare’ has a dark-n-sensuous feel to it, something that was last visible in ‘Aaj Ki Raat’ (DON) last year. Composed by Vishal-Shekhar and written by Panchhi Jalonvi, the song incorporates different flavors throughout its 5 minutes duration.
Well with these sensational promotional plans, Sinha really knows how to double his cash!
Image Credit: Indiaglitz
Via: Radiosargam
